Deciding whether to buy a TAG Heuer Formula 1 will depend on your personal preferences, needs, and budget. However, for those who are swayed by a good story and association, let’s start with a little bit of history. 

Sporting Background

This brand’s connection to motorsports is long and rich and if your affinity to the sport is the same, then having a TAG Heuer Formula 1 on your wrist is ultimate kudos. 

Uhrenmanufaktur Heuer AG  ‘Heuer’ was founded in 1860 by Edouard Heuer in St-Imier, Switzerland. The brand has been connected with motorsport since Jack Heuer paid tribute to the legendary and dangerous Carrera Panamericana race in 1963 by launching the Heuer Carrera.

Heuer sponsored the Ferrari Formula 1 team between 1975 and 1978 and in 1986. The new TAG Heuer company began sponsoring McLaren’s F1 cars, and these days they’re working with Porsche.

As a result,  the TAG Heuer Formula 1 was released and it is now one of the best known and most accessible of motorsport related TAG watches.

But could it be the watch for you?

TAG Heuer Formula 1

7 Reasons why you might buy a Tag Heuer Formula 1

  1. Quality and Craftsmanship: TAG Heuer is renowned for its high-quality craftsmanship and attention to detail. The Formula 1 collection is no exception, featuring Swiss-made movements and durable materials.
  2. Heritage and Reputation: TAG Heuer has a rich history in the world of watchmaking, with a reputation for producing reliable and stylish timepieces. Owning a TAG Heuer watch, including the Formula 1 model, can really make you smile.
  3. Sporty Design: The Formula 1 collection is known for its sporty and dynamic design, inspired by the adrenaline of Formula 1 racing. If you appreciate watches with a bold and athletic aesthetic, the Formula 1 might be a great fit for you.
  4. Functionality: TAG Heuer Formula 1 watches often come with features designed for sports enthusiasts and professionals, such as chronograph functions, and tachymeter scales. These features add both practicality and versatility to the watch.
  5. Variety: The Formula 1 collection offers a wide range of models to choose from, including different dial colours and designs, materials, and strap options. Whether you prefer a classic stainless steel bracelet or a vibrant silicone strap, there’s probably a Formula 1 watch that suits your style. 
  6. Resale Value: Following an initial depreciation, TAG Heuer watches tend to hold their value well over time.  This makes a pre-owned Formula 1 a potentially good investment if you’re considering resale value in the future. 
  7. Brand Support and Warranty: TAG Heuer offer a five year warranty on their watches, giving you peace of mind knowing that your investment is protected.  


Ultimately, whether a TAG Heuer Formula 1 watch is worth buying depends on your individual preferences, budget, and how well the watch aligns with your lifestyle and tastes.

Our watchmaker associates Michlmayr & Co are TAG Heuer certified and their checks add an extra level of security when you buy a pre owned TAG Heuer from Oakleigh Watches.

Visit our collection pages to see our current TAG Heuer watch stock. 

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