As you may know, ‘Mr Oakleigh’ now writes a regular column in the luxury lifestyle magazine ‘The Norwich Resident’ (http://www.norwichresident.co.uk).
In November 2014 the article was entitled ‘Designer Watches’ and is reproduced for you here:
So the question here dear readers is: “What’s the difference between a designer watch and a luxury watch?”
Well, a designer watch is a watch made for a fashion designer and branded with their label – Hugo Boss and Armani are great examples – but neither of these brands actually make watches. This is genuine badge engineering and what that means is that you will pay over the odds when you buy one and lose money when you sell it.
The really high end designers like Hermes and Chanel actually sell good quality watches – they still don’t make them though.
Now a luxury watch is a quality timepiece made by a quality watch company like Rolex or Omega and is a thing of true sustainable value.
There’s an argument to say that the most important attribute of a watch that drives value is the name that is printed on the dial, and these brands certainly carry powerful names. However, if you’re want to spend your money on a watch rather than a name, buy one from a watch company – they often even cost less and you’ll certainly get more for your money.