New Design – A Norwich Resident Article


As you may know, ‘Mr Oakleigh’ writes a regular column in the luxury lifestyle magazine ‘The Norwich Resident’ (

In March 2015 the article was called ‘New Design’ and here it is:

New Design

The question I’m going to raise this month – and brace yourself fashionistas – is “new design – is it really necessary?”

In much of the luxury world we are brought up to believe that the latest thing is always the best thing but with watches it’s evolution and not revolution that establishes pedigree.

To demonstrate the point, when Omega designed the Speedmaster in the 1960’s and it looked like this:

Then of course they wanted to make their 2015 model look like this:

On the other hand, when IWC designed this clean, classic and beautiful Pilot watch in the 1990’s

For some reason they cluttered their 2015 model and turned it into this:

Obviously I’m playing devils advocate here and new design is both necessary and wonderful but please designers, take a leaf from Omega’s drawing pad and show a little restraint…”

Leave a Reply

Your email address will not be published. Required fields are marked *

Fill out this field
Fill out this field
Please enter a valid email address.
You need to agree with the terms to proceed

This site uses Akismet to reduce spam. Learn how your comment data is processed.