As you may know, ‘Mr Oakleigh’ writes a regular column in the luxury lifestyle magazine ‘The Norwich Resident’ (http://www.norwichresident.co.uk).
In October 2015 the article was called ‘Watch Design’ and here it is:
It seems to me that a designer’s role is to improve or provide a new perspective on an existing theme which must be really difficult when designing a wrist watch.
I mean, if its key purpose is to tell the time, how on earth does a designer improve on a watch like the Swiss Railways Mondaine which does just that so simply and so stylishly?
We all know that there have been classic designs from the great watchmakers over the years but the real challenge that some have taken up is how to bring something new.
Swiss brand MB&F lead the field in this area and to this end, each year they “design and craft a radical and original horological masterpiece” – This is their ‘Space Pirate’ which asks real questions about form versus function.
From a personal point of view, I believe that the most important measure of a successful design is longevity and this is why I really can’t see the Rolex Submariner ever being improved upon.. But that’s just me.