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This is always a tricky question to answer. Based on the brand’s history, their excellent design and styling and the quality of manufacture, Panerai watches are generally good value.

Are Panerai watches worth the money?

Panerai is an Italian brand, founded in the city of Florence by in 1860. However, Panerai now makes its watches in Neuchâtel, Switzerland.

Is Panerai Swiss or Italian?

While Panerai used Rolex movements in the 1940’s, they have never been owned by Rolex. They are currently owned by the Richemont Group.

Are Panerai owned by Rolex?

As always it depends on many factors, such as condition, model and desirability. Generally speaking, Panerai watches tend to hold their value well.

Is Panerai a good investment?

From vintage 1940’s Ex Military Rolex movement watches costing tens of thousands to a ten-year-old Luminor for a tenth of the price, the choice of Panerai watches available can be bewildering.

The key differences are case sizes which generally range from 40 mm to 48mm, a choice of automatic or manual winding movement and the complications that are built into the watch.

Incidentally, traditional Panerai watches tend to be quite large, very simple and manual wind.

For more information on choosing the right Panerai, read our <a href="https://www.oakleighwatches.co.uk/5-step-guide-to-buying-a-pre-owned-panerai-watch/">5 Step Guide to Pre owned Panerai Watches.</a>

Choosing the right Panerai

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Panerai watches tend to hold their value well, which means when you buy a perfect, fully tested, and warrantied pre-owned Panerai from Oakleigh Watches, you will be buying an appreciating asset. All you need to do is take care of it and enjoy it for a few years and it will literally repay you.

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A good quality Full Set pre-owned Panerai watch can cost anything from £2,500 to tens of thousands.

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Dating back to 1860, this luxury Italian brand has an interesting history. Between 1940 and 1985, Panerai watches often featured Rolex movements and were exclusively available under contract to the Italian Navy for use by its Submariners.

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When that contract finished, Panerai disappeared until 1993 when they launched three watches based on the original military designs: the 44 mm Luminor and Luminor Marina watches and the 42 mm Mare Nostrum chronograph. These watches are extremely rare and highly collectible, mainly because the launch wasn’t particularly successful because of lack of funding.

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In 1997, the Panerai company was sold to the Vendome Group (now the Richemont group) and the modern era of Panerai watches began. Mainly based around the original designs, now there are hundreds of different Panerai models available to suit differing tastes.

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Below are 5 key things to consider when buying a pre-owned Panerai.

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1. Investment, Pleasure or Both?

If you’re buying purely for investment, then you don’t need to worry about the style of watch. Rather, you need to focus on whether a model is desirable now and whether it is likely to be so for the foreseeable future. So, my three top tips …

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• Always go for a watch with the widest appeal and the most limited supply.
• If it’s purely for investment purposes, buy the very best example you can find. After all you don’t have to worry about damaging it if it’s only going to sit in your safe.
• Make sure you buy a Full Set – box, papers, service records and accessories.
If buying for pleasure and or both pleasure and investment – keep reading.

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2. Style

Panerai have two main style collections to choose from. The most popular and the ones that appear most in our collections tend to be Panerai Luminor. The second is the Radiomir.

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The Panerai Radiomir is based around the original military design with a cushion case, wire lugs and exposed crown. With sizes ranging from 40mm to a substantial 47mm and a choice of automatic or manual wind movement. Traditionalists might prefer the larger case with a manual wind movement and only two hands. More modern styles are smaller and can have complications such as date, GMT or power reserve. Always on a leather strap, the Radiomir normally has a black dial.

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The Panerai Luminor is also available from 40 to 47mm and with an automatic or manual movement. As with the Radiomir, the traditional models are larger and manual winding. More recently, the Luminor has been available with different style options, including bracelets, crocodile straps and coloured dials. A key feature of the Luminor is the patented crown guard design, some people consider this an essential part of Panerai design, whereas others think it’s too bulky and prefer the slimmer Radiomir.

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Panerai are statement watches, to be worn proudly and boldly.

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3. Size

Does matter when it comes to watches?

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It all comes down to confidence and perspective.

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As we’ve already mentioned, Panerai are not low key, however just because you’re small in stature, doesn’t necessarily mean you can’t carry off a larger timepiece. In fact, it’s very much the fashion for women to wear oversized men’s watches.

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For a man, it’s all about confidence. If you feel comfortable going big then Panerai is the brand for you as they have some of the biggest cases in the luxury watch market. If you’re feeling bold – you might try your luck with a 47mm Panerai Submersible. The smallest range they have is their Luminor Due measuring 36mm. However, the Luminor’s iconic crown protector tends to make this model a statement time piece and not for the self-conscious.

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4. Vintage or Modern

The choice between a vintage or modern watch is partly one of personal taste, partly one of robustness and when it comes to Panerai – one of budget!

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Of the three periods of Panerai production, pre-Vendome era (1993-1997) cost around 3x the price of a similar modern model. Genuine vintage military Panerai’s run into tens of thousands of pounds and therefore are collection pieces rather than a daily wearer.

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Pre- Vendome are still considered vintage and are more wearable. They represent good value for money and are guaranteed investment pieces for the future.

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If you want to wear your Panerai every day, then you should probably go for a newer one as the movements from vintage models are more fragile and expensive to repair than later versions.

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Servicing costs for a vintage watch can be higher and parts hard to come by – two important considerations when choosing between modern and vintage pre-owned Panerai watches.

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5. Fashion or Function

What do you want your pre-owned Panerai for?

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Assuming of course you’re not heading to the Mariana Trench, is it simply to tell the time or do you need it to dive in?

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All Panerai’s have a sub maritime heritage and modern ones make great dive watches. Vintage watches however should stay on dry land.

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If you’re not diving, the Panerai brand is a fashion statement and has quite a ‘manly’ celebrity following. Including Dwayne Johnson, Jason Statham and Sylvester Stallone. That’s not to say, it’s an exclusive all male club – Heidi Klum and Salma Hayek have been spotted sporting these larger time pieces. A great example of how to go large confidently.

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If you’re simply looking for a fantastic watch made to the highest of standards, then you can have some fun choosing.

5 Step Guide to Buying Pre owned Panerai Watches

Brand

Model

Reference

What's Included

Condition

Years

Papers

Movement Type

Diameter

Dial Colour

Case material

Bracelet/Strap

Matching Model

Gender

The Panerai Luminor Marina PAM00510 delivers the bold proportions, clean dial and manual-wind simplicity that define classic Panerai.
Produced in 2015, the PAM00510 is Panerai at its most recognisable. The substantial 44mm stainless steel Luminor case, signature crown-protection bridge and highly legible black dial with white indices and hands create the unmistakable tool-watch aesthetic that has made the Luminor such an enduring design.
This example is particularly impressive. The case remains crisp and sharp, retaining its flat surfaces and showing only the smallest signs of careful wear - nothing noticeable on the wrist. The fitted tan leather strap is unworn, while additional black leather and Panerai rubber straps make it easy to change the character of the watch.
It's supplied as a Full Set with its original pearwood presentation box, cardboard outer, papers, books, screwdriver, tags and all three straps.
Freshly tested and running smoothly within specification, this Panerai Luminor Marina offers a lot to like: a classic Panerai reference, superbly preserved and with three very different looks straight out of the box. For anyone looking to add a traditional 44mm Luminor to their collection, this is an especially attractive example.
Explore more Panerai models on our <a style="color: #263c1e;" href="https://www.oakleighwatches.co.uk/pre-owned-panerai">Panerai Brand page</a>.

Panerai Luminor Marina

Panerai Luminor Marina PAM00510

Discover this 2015 Panerai Luminor Marina PAM00510. Superb condition, Full Set with three straps, 44mm steel case and classic manual-wind movement.

Panerai Luminor Marina PAM00510 Full Set | 2015

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Panerai Luminor Marina PAM00510

£4,650