<p>We promise to invest our time and experience into understanding your needs and desires. We won’t &#8230;</p>
<p>&nbsp;</p>
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<li>Expect you to have lots of knowledge</li>
<li>Drown you in more detail than you need</li>
<li>Try to push a sale on you</li>
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<p>&nbsp;</p>
<p>Our aim is to make you feel relaxed and welcome, and to enjoy the Oakleigh Watches experience from start to finish.</p>
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The oakleigh promise

One of the great things about a Rolex watch is that they are robust enough to wear every day if you want to.  If you don’t wear it every day and it stops, it’s a good idea to wind it manually before you set the time and wear it again.

Should I wear my Rolex every day?

It’s not possible to overwind an automatic Rolex although you should always exercise care if anything feels unusual while you’re winding it.

Can you overwind a Rolex?

Most Rolex watches have an automatic movement that winds the mainspring from the motion of your wrist while you wear it.

Why doesn&#8217;t a Rolex need a battery?

Most automatic Rolex watches will run for between 2-3 days without winding. If you haven’t worn your Rolex watch for a few days and it has stopped, it’s a good idea to wind it manually before you set the time and wear it again.

How long does a Rolex keep time without wearing it?

There are literally hundreds of Rolex watches to choose from. The most popular and the ones that appear most on our website tend to be sports references. However, the dressier Datejust and Oyster Perpetual models are also very popular, and they regularly feature in our stock.

For more information on choosing the right Rolex, read our <strong><a href="https://www.oakleighwatches.co.uk/5-step-guide-to-buying-a-pre-owned-rolex-watch/">5 Step Guide to Pre owned Rolex Watches.</a></strong>

Choosing the right Rolex

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How to Buy Cheap Luxury Watches (Without Getting Scammed)

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Watches & Wonder 2025 - Rolex New Releases

When considering investment watches, there are some vital points to consider, and we will be discussing the most important in this article. This is by no means a complete guide – as buying a watch as an investment for yourself or as an investment gift, can be complex. However, we’re going to start with the most important question of Supply and Demand.

I must begin by saying that what follows is only my opinion – I might be right and I might be wrong. However, over the last 20 years I have been right quite a lot.

<strong>Supply &amp; Demand - Key Considerations</strong>

As with any commodity, the perceived value of a watch is based partly on the price of its component parts, cost of manufacture, R&amp;D, shipping etc. But and perhaps just as important is the perception of what a potential customer is prepared to pay for it.

The cost of component parts and manufacture of a watch is relatively small when compared to its perceived value. There’s only so much you can charge for an hour of labour or an ounce of gold or stainless steel.

On the other hand, what somebody is prepared to pay for something is an entirely different, and virtually limitless, thing.

<strong>The Paul Newman Daytona</strong>

<img class="aligncenter size-full wp-image-8751" src="https://cms.oakleighwatches.co.uk/wp-content/uploads/2024/07/download-2020-12-16t145119-154-1608148321.jpg" alt="" width="943" height="530" />

&nbsp;

In 1968, the Paul Newman Daytona had a retail price of $215. Made of steel, with Rolex movement – there’s only so much that Rolex could charge for those component parts. However, when valuing a watch like this in the 21stCentury you must consider that it’s one-of-a-kind.

It’s very probably the most famous wristwatch in the world, and that some watch collectors out there have a LOT of money. When Phillips auctioneers sold this watch in 2017 (49 years later) its ‘real’ value was established at $17.8m – I wouldn’t have been surprised if it made $100 million. Why? Because of the basic economic principle of ‘Supply and Demand’ and the first thing that you should consider when you’re buying a watch for investment.

<strong>New 'v' Discontinued Investment Watches</strong>

To avoid one of the biggest risks in watch investing you should only ever invest in discontinued watches. While it is entirely possible that current watches can increase in value – we’ve seen this significantly over the last seven years with Rolex, it does come with an inherent risk that doesn’t exist with discontinued references.

While supply for current Rolex models is currently low and demand is high, this can change very quickly because neither of these things are fixed..

<strong>Rolex case study
</strong>
Rolex for example have the capacity to manufacture significantly more watches than they currently do, they just don’t want to so right now.

If Rolex, decide tomorrow to manufacture 50,000 more Daytonas a year then the Daytona will suddenly become far more available at retail price. Supply will increase and therefore the pre-owned value will fall. In this case the drop would be 75%…

On the other hand, if your money is invested in a discontinued watch, the supply level is fixed at an all time maximum and the older the watch gets and the better its condition the smaller levels of supply are.

<strong>Which Watches Make a Good Investment?</strong>

These days, it’s become a ‘thing’ for people to buy a new Rolex and keep it in perfect unworn condition as a financial investment for the future. If you ask me to find you a totally unworn Hulk, Batman, or Root Beer, or maybe an unworn Patek Philippe 5711, I can do so quite easily. The cost will be very high, but I can get you one within a few days.

If on the other hand you asked me to find you an unworn 1968 1675 GMT Master II, it would be virtually impossible and that’s because nobody ever used to keep them like that. They bought them, threw away the papers, boxes and booklets and wore them as Mr Wilsdorf intended. This makes a watch like that extremely rare with very low levels of supply and among collectors, demand for such a watch would be massive. Most importantly, the level of supply will never ever increase as they’ve already made all of the 1675’s, they are going to and there will be no more perfect ones. Ever.

There are of course other things to consider when thinking about how supply affects future value, but this is a major one.

<strong>Watches as Investment Gifts</strong>

<img class="aligncenter size-full wp-image-8753" src="https://cms.oakleighwatches.co.uk/wp-content/uploads/2024/07/Perfect-Gift-page.jpg" alt="" width="943" height="530" />

Buying a pre-owned luxury watch as a gift for a special person on a special occasion can make the perfect present. As well as being incredibly sentimental, it can also be the perfect investment gift.

Birth year models make particularly good investment watches. We have many customers who plan ahead for their children’s significant birthdays or important life moments such as graduation or wedding.

Investing in watches has particular tax benefits. In the UK any gifts, including watches, made more than seven years before death are not liable for inheritance tax. Therefore gifting a luxury watch is an excellent way to pass down wealth, with the expectation that the value of the watch will continue to climb post purchase.

Put simply – it’s the gift that keeps on giving!

<strong>Demand &amp; Desirability
</strong>
Having covered the supply side of things, we must now consider demand.

Just because something is rare and in short supply that doesn’t make it a good investment. There must be a demand for it as well.

Look at it this way, if you were going to buy a car but you were going to keep it forever and never worry about having to sell it, you could order it in whatever colour you wanted. If you want a pink Aston Martin, go for it, why not? (I don’t know if Aston would paint you one that colour, but you can certainly get it painted afterwards).

Would that be a good idea if you were going to keep the car for say two years and then try and sell it? Clearly not because you could be one of only two people in England who wants a pink Aston Martin and when the time comes to sell it you’ve got to find the other one. Plus, he or she is going to be in a strong negotiating position!

When it comes to investment watches, you need to find something that is desirable now and is likely to be so for the foreseeable future. If you’re clever you can find something that no-one wants now but that everyone will love in the future, but without a crystal ball that’s kind of tricky. So, my top two tips …
<ul>
 	<li>Always go for a watch with the widest appeal and the most limited supply.</li>
 	<li>If it’s purely for investment purposes, buy the very best example you can find. After all you don’t have to worry about damaging it if it’s only going to sit in your safe.</li>
</ul>
<strong>The Perfect Investment Watch
</strong>
For me the best balance is in finding a watch that you love and wear and which will still increase in value. You may not get the same return financially as with a Safe Queen, but your investment will be repaid simultaneously in other ways. I would rather have a less than perfect watch that I can wear daily, and which will make me 50% in 10 years that I would have one that has to sit in the back of the safe and which will make me 70%.

Of course, if you spread your risk with a box full of great watches, all of which you can wear on a rotation basis and all of which are steadily increasing in value, then that is something of an astute watch lover’s dream.

Visit our <a href="https://www.oakleighwatches.co.uk/shop">Oakleigh Collection</a> &amp; Alderleigh Collection for some great investment watches to buy today.

<strong> </strong>

An Expert Guide to Investment Watches

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Availability

Brand

Model

Condition

Years

Reference

Papers

Movement Type

Movement

Diameter

Dial Colour

Case material

Bracelet/Strap

Matching Model

Gender

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<p>This Rolex Submariner 5513 is a gorgeous late 1960's matte dialled 'Metres First' example in original condition.   Most 1960's matte dialled Submariners have had something changed - at least the hands, at worst the dial - but this Rolex 5513 Submariner has the original dial and hands, a combination so loved by purists and collectors.</p>
<p>The case on this watch has incredibly sharp edges, sides and lugs. The original tritium 'Metres First' dial and hands are excellent with a beautiful creamy patina.  This watch has genuinely been carefully worn and it is an excellent opportunity to secure a lovely watch in world class condition.  It is on the original Rolex Oyster bracelet with folded links.</p>
<p>There is a previous Rolex service card included.</p>
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<p>Just tested by Rolex certified watch specialists <a href="https://www.michlmayr.com/">Michlmayr and Co</a>  this Rolex Submariner is running beautifully and within COSC spec.</p>
<p>For more Rolex Watches visit our <a href="https://www.oakleighwatches.co.uk/brand/pre-owned-rolex"><strong>Rolex</strong> </a>Brand page.</p>
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Rolex Submariner 5513

This Rolex 5513 Submariner is a gorgeous late 1960's Metres First matte dialled example in original condition. A Rare and lovely watch.

Rolex 5513 Submariner - Pre Owned Luxury Watch

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